As small business owners and proud members of Lowcountry Local First, we believe in supporting our hyperlocal economic eco-system, hence this year’s edition of RDA’s Holiday Gift Guide will highlight our go-to Park Circle / North Charleston businesses. We encourage everyone to be intentional with your dollars as shopping local provides great benefits for both individuals and communities. When consumers choose to patronize local businesses, they support their local economy, as a greater percentage of their spending stays within the community. This helps create jobs and stimulates economic growth by fostering entrepreneurship. Additionally, local shops often offer unique products and personalized customer service that larger chains cannot match. Shopping locally also contributes to a sense of community identity and cohesion, as residents become more connected to the places they live. Furthermore, local businesses tend to have a smaller environmental footprint, reducing the impact associated with long-distance shipping and promoting more sustainable practices. Consider supporting one or more of our Park Circle neighborhood shops below this holiday season or those local to you.
Meet Jim Irvin
You may know Jim Irvin even if you think you don’t. He is one of the guiding forces of Charleston’s hospitality industry, effective at creating special places for Lowcountry residents and tourists alike, a champion of the local business community and that of South Carolina at large, and now one of the 2023 SC ICON Honor Award Winners. We are lucky enough to have worked for Jim and his partners on several building projects and while he has received many accomplishments, awards and accolades throughout his career, perhaps the most noteworthy is his track record of innovation, resilience and reinvention. He is a ‘Jack of many trades’ and master of each of them.
Residential and Commercial Builder / Developer - After studying at chemistry, biology and accounting at Vanderbilt + Sullivan University, he began what would become a 40 year chapter as a residential and commercial builder / developer starting in Kentucky and South Carolina. After relocating to the Lowcountry in 1979 Jim built houses in Crowfield, Kiawah Island and IOP including over 60 spec houses through the 1990s.
Irvin House Vineyard - In 2000 Jim and his wife Ann purchased a farm on Wadmalaw Island and after a trip to a Florida winery were inspired to begin a vineyard. They would eventually establish Irvin House Vineyard, Charleston’s only domestic winery which produced Muscadine Wine, a wine made from the American indigenous grape. Both Jim and Ann were fundamental members of Certified SC Grown throughout Irvin House Vineyard’s chapter. The wine was successfully distributed to every major grocery store in South Carolina thanks to a relationship with Scott Newitt who was a statewide distributor in South Carolina.
Firefly Distillery is Born - The vintner / distributor relationship led to a friendship and ultimately to business partners in 2006 when Jim and Scott joined forces to create Firefly Distillery. In the same year they produced their first product, a Muscadine wine vodka, which earned 89 out of 100 points from the Beverage Testing Institute in Chicago (outscoring big names like Absolut and Ketel One.) As successful as their first product out of the gate was, an even bigger product was on the horizon. Jim and Scott introduced Firefly’s Sweet Tea Vodka in 2008 using tea leaves from the neighboring tea farm. In the subsequent years, Firefly would introduce various moonshine, whiskey and lemonade products.
Firefly Sunset Resort - In 2009, Jim and Ann Irvin purchased a run-down resort in Elbow Cay Bahamas. They invested in renovations and new construction to create a vacation destination, restaurant and bar called the Firefly Sunset Resort and opening in 2012. In 2019 Hurricane Dorian severely damaged the resort; as of 2021, the facility was fully open for guests.
Firefly Distillery 2.0 - In 2015, responding to the distillery’s success and Charleston metro’s growing hospitality industry, Jim Irvin and Scott Newitt purchased a former landfill in North Charleston on the banks of Noisette Creek. This land would set the stage for a much larger facility (20,000sf) to house not only the manufacturing process but a large tasting room, gift shop, and event spaces of all sizes in a centrally located and easily accessible locale. The new facility opened in February of 2020 and would need to close its doors just a month later due to the Covid-19 pandemic. Through reinvention and an unwavering commitment to the local community, the distillery, with Jim’s guidance, pivoted to produce hand sanitizer for the Lowcountry and in the summer launched the “Safe Sounds” concert series on their vast outdoor lawn. Firefly just celebrated their 3 year anniversary in the new location and enjoys steady patrons, hosts distillery tours and tastings, gatherings and weddings, and has now grown to be a noteworthy concert destination with Live Nation booking 25 concerts in 2023 each for nearly 5,000 people.
Awards / Accolades
2006: Chicago Beverage Testing Institute 89/100 for Firefly Muscadine Wine Vodka
2009: San Francisco World Spirits Competition awarded Firefly Handcrafted Vodka a bronze medal
2020: Charleston Chamber of Commerce “Champion Innovator” award recipient
Jim Irvin has consistently assisted the local and state business community - specifically the distillery industry through multiple lobbying efforts with the SC state legislature. When Firefly Distillery was just launching the state required $50k to start a distillery on top of the equipment costs which is a very high barrier to entry; Irvin and Newitt successfully lobbied the state to change that to a $1k fee thus opening the doors for more small start-ups. In 2009, Jim and his partner successfully lobbied to allow tastings and sales of the product at the facility location. Additionally, Firefly Distillery’s location in North Charleston has added to Charleston Metro’s hospitality industry by showcasing a South Carolina product, hosting local food trucks and events for non-profit organizations like Lowcountry Local First.
The common thread beyond business acumen is that Jim Irvin is not afraid to reinvent, reimagine + rebuild. From the multiple career pivots to rebuilding after a hurricane and reimagining during the pandemic, Jim Irvin has proven that he is not only a successful builder, developer, vintner and distiller, but a resilient and innovative fixture in the Charleston and South Carolina community. You can probably find him working his magic at the Firefly Distillery in Park Circle these days; swing by for a distillery tour and tasting and say congrats!
14th Annual Chef's Potluck @ Firefly Distillery
Lowcountry Local First’s legendary ‘Chef’s Potluck’ fundraising event, which pairs Charleston area chefs with local farmers, fishermen and ranchers, will be held this year at the Firefly Distillery in North Charleston, SC. Rush Dixon Architects is delighted to be one of the sponsors for this 14th annual event which will be held on May 22. Get your tickets or register to volunteer HERE . Proceeds from the event benefit the organization’s mission to cultivate an equitable economy anchored in local ownership.
It is always exciting when worlds collide; especially when they are both forces of good in the community. In this case, Lowcountry Local First, an organization that we have been members of for years that advocates for the local economy including our small business and a wonderful client, Firefly Distillery. When we were working on the design of their North Charleston facility, in addition to the distillery, tasting room and gift shop functions, the notion of creating spaces for gatherings and events of all sizes was a priority. To see their success in hosting concerts, parties and now a signature event is exciting.
The 2022 Chef’s Potluck participating restaurants include:
The 2022 beverage providers include:
More partners will be announced in the coming weeks so check back on the LLF website for more information and to get your tickets!
10 Books on Design (+ Independent Bookstores to Buy Them From)
Here is a new take on last year’s Top 10 Gift Guide - Designer Edition, focusing our attention exclusively on books related to the built environment, architecture, graphic and urban design. Some of these titles have been the subject of our previous musings, which are linked in the descriptions below, and some are new titles for us to share. All have provided inspiration, education, new perspectives and sometimes a welcomed escape. Of course, these are best purchased from your local independent book store; if they are not already on the shelves, they can order for you! Some of our local favorites include Turning Page Bookshop in Goose Creek, Blue Bicycle Books in Charleston, The Village Bookseller in Mount Pleasant and the Itinerant Literate Bookstop in North Charleston. Add your favorite independent bookseller in the comments.
Firefly Distillery Wins National Architectural Woodwork Institute Award of Excellence
Thanks to the Architectural Woodwork Institute for recognizing the Firefly Distillery’s interior woodwork design and execution with a 2021 Award of Excellence. The purpose of AWI’s award is to “honor the Architect for design of product, the Owner’s support of the design concept and the Architectural Woodwork Manufacturer for the faithful execution of the design and quality criteria.” Firefly’s new facility certainly had this hat trick of criteria but with a side of craftsmanship, clear communication and trust among all parties; basically, an architect’s dream. The project was featured in the spring issue of AWI’s Design Solutions magazine which can be found here. Thanks to the teams at Lowcountry Case + Millwork and Trident Construction and to our client, Firefly Distillery, for trusting us with your brand and new facility design.
“We wanted to have a rustic feel to stay true to the authentic nature of our brand. Our architect spent a lot of inspirational time at the distillery and brought us many samples of wood from which to choose.”
Jay MacMurphy, General Manager, Firefly Distillery
“We have a great, long-standing relationship with Rush Dixon Architects. Over the years, we have worked on many projects together throughout the Charleston area. We have developed an excellent relationship of collaboration and trust. It was very refreshing to have such openness and flexibility from the architect, general contractor and the Owner on this project.”
David Stasiukaitus, CEO, Low Country Case + Millwork
“Low Country Case + Millwork proved, once again, to be master craftsmen for this project through suggesting detail improvements and impeccable execution.”
Rush Dixon Architects
Firefly Distillery | Good Times. Great Spirits.
When we began the design for Firefly Distillery’s new facility, the first step was to visit their existing distillery and tasting room on Wadmalaw Island, SC to learn their history, better understand their brand, see their process, and sample some spirits. (Spoiler alert: they’re good.) Before putting pen to paper, it was important for us to know how Firefly started, where they are going, how they differentiated themselves in the industry and thus what functional spaces and visitor experiences to help create within the architecture.
The next couple of years included distillery research (see our Distillery Homework blog), design iterations and construction. The new facility opened in February 2020 and enjoyed a few weeks of hosting a record breaking number of visitors before the pandemic dialed down indoor gatherings. Firefly was able to pivot their distilling efforts to produce hand sanitizer to meet the moment and are now able to safely host visitors at the outdoor courtyard, tastings on the porch and socially distanced outdoor concerts.
Highlights of our research and how it dovetailed into our design
Firefly is a locally owned, family business who was one of the South Carolina Lowcountry’s best kept secrets until their inspired collaboration with the neighboring Charleston Tea Garden yielded ‘Firefly Sweet Tea Vodka’. Ever since, they have enjoyed a national audience and are a destination for tours, tastings and events. Therefore the building program included a gift shop, distillery, bottling line, lab, a tasting room, spirits retail section and multiple places for events (weddings, receptions, smaller meetings and outdoor concerts.)
The Firefly brand is southern, approachable, and laid back in the best way possible; think sitting on your porch with a drink in your hand, friends nearby and bluegrass playing in the background. This told us that while this will be a brand new, code-compliant facility, there should be moments of patina and casualness. Specialty craftspeople really brought the ‘soul’ into this new building. Shout out to coppersmiths, Khalima Lights for their handmade light fixtures, Limelight for the signage installation, Gil Shuler for the branding graphics and Lowcountry Case + Millwork for sourcing the reclaimed wood and executing our barrel stave design.
The Firefly folks, while innovative and forward-thinking, are also nostalgic and rustic with a side order of DIY. This inspired us to deconstruct wooden bourbon barrels in the back of our studio and incorporate them into the bar and light fixture designs as well as source reclaimed wood for paneling and metal roofing from a former Firefly structure as an interior accents.
We don’t know much, but we do know how to keep good company. See below for some of the all-star collaborators and craftspeople:
Seamon Whiteside: Civil Engineering + Landscape Architecture
ADC Engineering: Structural Engineering
Charleston Engineering: Mechanical, Plumbing, Electrical, Fire Protection Engineering
Dalkita: Distillery Consultant
Trident Construction: General Contractor
Gil Shuler: Graphic Design + Branding
Limelight Custom Sign Company: Signage
Khalima Lights: hand-made specialty lighting
Lowcountry Case + Millwork: interior millwork including tasting bars, spirits retail display, reclaimed wood paneling and barrel stave details.
Chris Smith Photography: All photographs
Distillery Homework
We are nothing but life-long learners and curious creatives. The discovery and research phase of a new project is when we immerse ourselves in the client / industry and where relevant pieces of information are uncovered; we may not know exactly how they will be incorporated in the final project design, if at all, but we collect them none the less as we begin to conceptualize a design. After a period (sometimes short, sometimes long) of researching, studying and marinating with the history, images, precedents collected - the design concept is crafted with memories of these discoveries.
When we began the design phase for Firefly Distillery’s new facility, the first step was to visit their existing distillery and tasting room on Wadmalaw Island, SC to learn their history, better understand their brand, see their process, and well, taste some products. It was important for us to know how Firefly started and where they were going, how they differentiated themselves in the industry and thus what functional spaces and visitor experiences to help create in the architecture.
Becoming experts in Firefly’s brand and business was only the first step. We needed to visit other distilleries with successful brands, products and distillery tours, so the team headed to Kentucky for some serious homework. (There are worse things to have on one’s To-do list.) The goal was to visit several distilleries of varying size and personality to study the visitor experience - this was not to replicate any one of them, rather to understand varying ways to showcase a brand, tell a story and how the built environment supports the experience. We’re not going to lie - a great time was had by all; but more importantly, the research trip provided countless moments to document and reference during the next year of design work.
BUFFALO TRACE
Located in Frankfurt, KY, Buffalo Trace is a National Historic Landmark and heavy hitter with over 20 brands including Van Winkle, Sazarac Rye and Wheatley Vodka. Take aways include their expansive, historic campus, choice of multiple tours and events (including a behind the scenes “hard hat” tour, path of a bourbon barrel tour and a ghost tour), and how their rustic brand is reinforced throughout the grounds in both big and small ways.
WOODFORD RESERVE
The drive to Woodford Reserve in Versailles, KY was exactly how you wanted it to be, with horses and expanses of blue grass. While this distillery has a rich history as well, we noticed the polish and exactness they incorporated into the visitor experience.
COPPER & KINGS
In Louisville, KY our first stop was Copper & Kings, a newer distillery with an industrial aesthetic using shipping containers to greet you, a large courtyard for events and a steel, glass and concrete distillery. Bonus: they play music in the cellar for their barrels while they age. (Related: this blog was written to John Coltrane.)
ANGELS ENVY
Another stop in Louisville was Angel’s Envy, a VERY large facility that felt like a cathedral to distilling in the best way possible. It was reverent with grand spaces, a clear focus on education and showcasing the process and finished product.
Our design process is richer because we walked through these spaces, listened to the stories told and became students again. We are ever thankful for the hospitality shown to us and look forward to visiting again.