A Love Letter to Massimo Vignelli

Back in 2014 we learned of a letter writing request from Luca Vignelli, the son of one of our most revered designers, Massimo Vignelli, as the icon was nearing the end of his life. Designers and students from all over the world took part in something called “Dear Massimo.” People wrote letters directly to Vignelli to thank him and share how his work had inspired them. These letters weren’t about showing off design skills. They were personal messages about how his ideas helped people think differently about design and creativity. The project showed how much Vignelli, often referred to as “maestro,” meant to the design community as a person, not just as a famous designer. Massimo Vignelli believed that design has a purpose: to communicate clearly and honestly - the “Dear Massimo” letters prove that his influence went beyond posters and logos—he inspired people.

 

Even if you think you don’t know Massimo Vignelli, you probably do. He was born in Italy in 1931 and became one of the most important designers of the modern design movement, in our opinion. Vignelli believed that design shouldn’t be complicated or trendy. Instead, he thought it should be timeless and easy to understand. He loved clean layouts, strong grids, and simple shapes. Vignelli worked on many well-known brands, including American Airlines, Knoll, and the Stendig calendar. One of his most well-known projects was the New York City Subway Map from 1972. Instead of trying to copy real geography, Vignelli used straight lines and bold colors to make the system easier to read. While there was a fair amount of dissenters in part due to lack of representation / realism, it became very influential in the design world. A reproduction graces the wall of our home studio as a reminder to think differently and more creatively.

In May of 2014, Julie Lasky wrote a piece for the New York Times called “Massimo Vignelli: A Master in the Grammar of Design” which memorialized the “Dear Massimo” campaign and last letters (over 1,000) to Vignelli. Suprisingly, Lasky included a portion of a letter sent by RDA’s own Judy Dixon, closing out the piece.

Judy Dixon, an architect and product designer in Mount Pleasant, S.C., for instance, never met the maestro, but she had absorbed his principles and was prepared to quote them back to him. “Mr. Vignelli, ‘If you do it right, it will last forever,’ ” she wrote. “Please know you did it right.”

Click here for a short video which accompanied Lasky’s piece: Massimo’s Last Letters.