A Love Letter to Massimo Vignelli

Back in 2014 we learned of a letter writing request from Luca Vignelli, the son of one of our most revered designers, Massimo Vignelli, as the icon was nearing the end of his life. Designers and students from all over the world took part in something called “Dear Massimo.” People wrote letters directly to Vignelli to thank him and share how his work had inspired them. These letters weren’t about showing off design skills. They were personal messages about how his ideas helped people think differently about design and creativity. The project showed how much Vignelli, often referred to as “maestro,” meant to the design community as a person, not just as a famous designer. Massimo Vignelli believed that design has a purpose: to communicate clearly and honestly - the “Dear Massimo” letters prove that his influence went beyond posters and logos—he inspired people.

 

Even if you think you don’t know Massimo Vignelli, you probably do. He was born in Italy in 1931 and became one of the most important designers of the modern design movement, in our opinion. Vignelli believed that design shouldn’t be complicated or trendy. Instead, he thought it should be timeless and easy to understand. He loved clean layouts, strong grids, and simple shapes. Vignelli worked on many well-known brands, including American Airlines, Knoll, and the Stendig calendar. One of his most well-known projects was the New York City Subway Map from 1972. Instead of trying to copy real geography, Vignelli used straight lines and bold colors to make the system easier to read. While there was a fair amount of dissenters in part due to lack of representation / realism, it became very influential in the design world. A reproduction graces the wall of our home studio as a reminder to think differently and more creatively.

In May of 2014, Julie Lasky wrote a piece for the New York Times called “Massimo Vignelli: A Master in the Grammar of Design” which memorialized the “Dear Massimo” campaign and last letters (over 1,000) to Vignelli. Suprisingly, Lasky included a portion of a letter sent by RDA’s own Judy Dixon, closing out the piece.

Judy Dixon, an architect and product designer in Mount Pleasant, S.C., for instance, never met the maestro, but she had absorbed his principles and was prepared to quote them back to him. “Mr. Vignelli, ‘If you do it right, it will last forever,’ ” she wrote. “Please know you did it right.”

Click here for a short video which accompanied Lasky’s piece: Massimo’s Last Letters.

Wing Warping - Design Inspiration for the Camp Hall Trailheads

“My observations of the flight of birds convinced me that birds use more positive and energetic methods of regaining equilibrium than that of shifting the center of gravity…they regain their lateral balance…by a torsion of the tips of the wings.” Wilbur Wright

Concept Design for trailheads at Camp Hall [Rush Dixon Architects]

Wing warping was an early system for lateral /roll control of a fixed-wing aircraft. The technique, used and patented by the Wright Brothers, consisted of a system of pulleys and cables to twist the trailing edges of the wings in opposite directions. Birds visibly use wing warping to achieve control. This was a significant influence on early aircraft designers. The Wright brothers were the first group to use warping wings as their first plane mimicked the bird’s flight patterns and wing forms.

Interesting stuff, but why are we researching wing patterns, you ask? If you have been following our journey designing the initial structure’s for Santee Cooper’s Camp Hall Village, you will recall that elements of nature have been the over-arching design inspiration and wing warping is our latest muse.

Santee Cooper’s Camp Hall is a next generation commerce park where “people, nature and productivity connect.” With state-of-the-art manufacturing in a setting of vast natural beauty, the design concept of “Nature and the Machine” permeates the built environment. Like the vehicles and machines produced in Camp Hall, the architecture is intended to embody precision, sleekness and innovation; the building forms are abstract interpretations of the patterns, colors and figures found in nature. The latest example is the design for various trailheads to be erected throughout the campus in which the concept of wing-warping was explored. In this case, the roof planes twist to create offset drainage. Stay tuned for progress photos of the trailheads in the coming years.

Concept Design for trailheads at Camp Hall [Rush Dixon Architects]

Concept Design for trailheads at Camp Hall [Rush Dixon Architects]