Firefly Distillery 2.0 - In 2015, responding to the distillery’s success and Charleston metro’s growing hospitality industry, Jim Irvin and Scott Newitt purchased a former landfill in North Charleston on the banks of Noisette Creek. This land would set the stage for a much larger facility (20,000sf) to house not only the manufacturing process but a large tasting room, gift shop, and event spaces of all sizes in a centrally located and easily accessible locale. The new facility opened in February of 2020 and would need to close its doors just a month later due to the Covid-19 pandemic. Through reinvention and an unwavering commitment to the local community, the distillery, with Jim’s guidance, pivoted to produce hand sanitizer for the Lowcountry and in the summer launched the “Safe Sounds” concert series on their vast outdoor lawn. Firefly just celebrated their 3 year anniversary in the new location and enjoys steady patrons, hosts distillery tours and tastings, gatherings and weddings, and has now grown to be a noteworthy concert destination with Live Nation booking 25 concerts in 2023 each for nearly 5,000 people.
Awards / Accolades
2006: Chicago Beverage Testing Institute 89/100 for Firefly Muscadine Wine Vodka
2009: San Francisco World Spirits Competition awarded Firefly Handcrafted Vodka a bronze medal
2020: Charleston Chamber of Commerce “Champion Innovator” award recipient
Jim Irvin has consistently assisted the local and state business community - specifically the distillery industry through multiple lobbying efforts with the SC state legislature. When Firefly Distillery was just launching the state required $50k to start a distillery on top of the equipment costs which is a very high barrier to entry; Irvin and Newitt successfully lobbied the state to change that to a $1k fee thus opening the doors for more small start-ups. In 2009, Jim and his partner successfully lobbied to allow tastings and sales of the product at the facility location. Additionally, Firefly Distillery’s location in North Charleston has added to Charleston Metro’s hospitality industry by showcasing a South Carolina product, hosting local food trucks and events for non-profit organizations like Lowcountry Local First.
The common thread beyond business acumen is that Jim Irvin is not afraid to reinvent, reimagine + rebuild. From the multiple career pivots to rebuilding after a hurricane and reimagining during the pandemic, Jim Irvin has proven that he is not only a successful builder, developer, vintner and distiller, but a resilient and innovative fixture in the Charleston and South Carolina community. You can probably find him working his magic at the Firefly Distillery in Park Circle these days; swing by for a distillery tour and tasting and say congrats!